We are a design studio that promotes environmental responsibility, hosts creative African inspired art, and brings people together. The trademarked logo is an outline of the continent Africa, mirrored to appear as a butterfly. The symbolism represents the people native to the African Continent and those everywhere else in the African Diaspora coming together. Our first offerings will be apparel, jewelry and art.
Finor - in the Temne language of Sierra Leone means, “Fine, beautiful.” No matter your nationality, geographical location, or cultural identity - you are Finor.
X - The 'X', as it did for Malcolm X, symbolizes the diverse and unknown ancestry of many in the Black Diaspora. The Diaspora includes the Americas, the Caribbean, Europe, Asia, etc. The X also represents the cancellation of the myths, the spells or the insinuations that are used to divide us.